Tag: Big Data

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The morality of online behaviour data

Snooping or Observing?
Snooping or Observing?

When does going through someones online history start becoming online voyeurism?

Now I know this is a stretch but in all honesty it’s something that keeps creeping up when I am behind the scenes looking at data. I recognize that it is aggregated data and not specific to individuals which protects identity and saves against bias. That said, I think it’s too early for consumers to be alarmed by it, but as we start to live more of our lives online this debate and the laws to limit marketers access to data are not too far away.

If good marketing means the ability to comb through peoples online behavior data and find patterns and insights so as to conclude their next steps and their buying pressure points.

Then it to some extent requires the same skills that would make a good voyeur. The ability to go undetected, being one of them, because no one wants to know they’re being watched but it also involves deducing their next steps so that we can intercept them with our products and make it seem like a helpful coincidence.

Is online data snooping or observing? Online behavior is not done in the public realm so it can’t be observing and if it isn’t then is it snooping?

So go forth and snoop! #BuyBehavior #InsightMiner

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The Near Future.

The Near FutureNowadays Big Data seems to be the buzz word of the year! We hear how it’s going to change our lives and change the way marketers address consumers.

One of Big data’s most important applications for marketers is that it uses consumer data (buying habits, location, routine, routes etc) to better target and better inform (relevant) consumers about deals, sales, location based needs (umbrella’s for a sudden rain shower, water fountains on heat-wave days, mall maps downloaded to your phone etc.)

Privacy concerns will have to be addressed and marketers will have to learn the fine line between helpful and creepy (there will surely be some mis-steps).

Ogilvy (my old agency) gives you a peek into the near future (all the technology shown in the video is up and running) and how big data will manifest itself into users lives once companies have fully integrated it.

A bit heavy on the consumerism but that’s a bigger debate.

http://adayinbigdata.com/