Category: Bad News

News that showcases how we can & often do act as uncivilized, arrogant, selfish, violent & vulgar human beings. All that is bad within us.

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Why won’t the republicans support the President?

We'll stand by stupid not smart.

But why won’t they support Obama? Support the president! The thought of not supporting the president was shouted as unpatriotic and outright un-american by the very same republicans while Bush was in office.

They know that Obama had tremendous following during the elections and afterwards, both in the US and worldwide. Secondly he’s not stupid to fall for their theatrics or to get embroiled in a shouting match by their “UnAmerican” this and that BS.

They won’t support him because that will make him achieve goals and achieving goals, leaving a legacy will make him a president who is worthy of that office.  But they would rather have their sons and daughters in that office. They have no one of that caliber and will never attract anyone of brilliance, with their ideology.

Hence they need to make obama fail to survive. The republicans cannot and will not support Obama not because his plans are unamerican, but because the success of his plans are seen, by them, as their failures!

Instead of changing they would rather drag Obama and the country down so as to stay in power. History is littered with such people, only time will tell if they win or will change prevail.

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Lessons for Ad Agencies!

The reasons behind the death of advertising is very similar to the story of the boy who cried wolf one to many times.

Over the years bogus claims and the ample use of the * has made consumers have no faith in the marketing communication of companies.

Why should they trust any claim made in an ad that is paid for, made by and distributed with the companies funds?

It’s about time ad agencies realized this and became moral custodians of the products and the communication they use to advertise them. It’s important to tell a client when their claims are only marginally true and often misleading. Cause this will hurt the brand the most in the long run.

But sadly today ad agencies are seen more as vendors and not as partners.

This leads to a “shut-up and do it our way” mentality on the clients end and a “Do it or else the client will go to some agency that does” on the agencies end.

In all honesty both parties are guilty of  focusing on short term gains at the expense of long term success. It is important for the client to understand this and it is the ad agencies duty to make them understand.

A marketing manager wants to change his job every 3-5 years. A brand wants to stay in business for much longer. If an agency desires a long term relationship with the brand, it must understand and communicate this conflict of interest.

A brand might move to PR, seen as significantly more believable, but an ad agency will cease to be an ad agency.