For a while now i have been observing how our attention span has diminished. People don’t want copy ads anymore instead they want picture centric ads. Everyone is eager to read the conclusion than the story that led to that conclusion. This is in my opinion a result of our instant gratification impulses. But how does it affect us in the long term. Does such snippet hunger make us less able to comprehend complex issues cause we crave a quick answer.
This article in the NYtimes gives a detailed account about how the information we are getting is influencing our decision making process.
It’s a good read for anyone who’s been feeling like there just isn’t enough due diligence done before making major decisions in todays world.
http://www.nytimes.com/2010/06/07/technology/07brain.html